“Sales Spike For 1st Black Woman-Owned Syrup Brand After Aunt Jemima Was Removed From Shelves”
Michele laughs when she recalls her early struggles and countless mistakes. She overcame incredible odds to turn this family secret into a formula for success. She comments, “There were no mentors for an African American female entrepreneur in the food industry in those days. I had to learn from my mistakes. Had I not been naïve, I may not have started this journey. All I had going for me was my goal and a commitment to making it work.”
Today, her products can be found in the top retail chains, more than 8,000 stores nationwide, including Kroger, Albertson’s, Jewel Foods, Publix, Safeway and more. The recipe that started it all is known as Michele’s Honey Crème Syrup, a rich, creamy confection made with honey, cream, and butter.
In addition to the original Honey Crème, her products are also available in Butter Pecan and Maple Crème flavors. These days the syrups are more than just for waffles and pancakes, they are used by cooks as condiments and in sweet and savory dishes.